theRednerGroup
Building communications programs that make complex technology relevant to the right audiences, uncover overlooked stories, and strengthen brand reputations. Partnering with founders, engineers, and executives to sharpen positioning and develop stories that earn media attention. Twice named to Business Insider’s list of the top 50 PR people in tech.
Building communications programs that make complex technology relevant to the right audiences, uncover overlooked stories, and strengthen brand reputations. Partnering with founders, engineers, and executives to sharpen positioning and develop stories that earn media attention. Twice named to Business Insider’s list of the top 50 PR people in tech.
Advantages
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Stories for Categories that Don't exist Yet
From Oculus to reMarkable to Framework, the specialty is making the press understand a new product before it has a shelf. Expect a story reporters can explain, not just a launch they can list.
SENIOR COUNSEL, FULLY EMBEDDED
Fluent in AI, Built for Startups
Twenty-five years of agency and startup experience, twice named to Business Insider's 50 Best PR People in Tech list. No handoffs to junior staff, just a senior communications lead working inside your team from pre-seed through acquisition and beyond.
Communications for several AI startups through the a16z speedrun incubator program, from funding announcements to enterprise launches. Straight talk on what coverage is realistic, then a plan to earn it.
Selected Clients
Selection of early-stage brands supported through growth—from funding to acquisition and beyond.
Strategic Brand & Product Communications
AI and tech
Consumer TECH
GAMING INDUSTRY
SPACE & DEFENSE
Dense technical breakthroughs turned into stories founders, customers, and investors understand, from seed funding to enterprise launch.
Launches, review programs, and category positioning for hardware people want to hold, from Oculus and Pebble to Framework and reMarkable.
Franchise launches, crowdfunding campaigns, and live-service seasons across God of War, Borderlands, Pillars of Eternity, Wasteland, SOCOM, MLB the Show, Oddworld, and War Thunder.
Precise storytelling for companies building where the stakes and the scrutiny are highest.
Expert Marketing & communications for emerging brands
Jim Redner has spent 25 years turning breakthrough technology into stories the press wants to tell. His work spans reMarkable, Framework, Pebble, Oculus VR, and a new generation of enterprise and consumer AI startups. He works directly with founders, executives, and engineers to uncover what makes a company different, explain why it matters, and earn attention from the audiences that count.
Twice named one of Business Insider’s 50 Best PR People in Tech, Jim brings senior counsel and hands-on execution to every engagement. He works as an extension of the team, shaping strategy, writing the story, preparing leaders, and making the pitch. His experience includes seven acquisitions, six of the top 10 Kickstarter campaigns, dozens of hardware and software launches, and products recognized by TIME for their innovation.